Cookie policy

1. What are cookies?

Cookies are small files that websites store on the user’s device to remember information about their visit, such as preferences, session data or how the site is used. In this policy, the term “cookies” also covers similar technologies, such as pixels, tags and the browser’s local storage.

2. Types of cookies used on this site

• Technical (necessary) cookies: make the site work and remember the user’s cookie preferences. They do not require consent.
• Analytics cookies: measure statistically how the site is used (pages visited, time spent, traffic sources) in order to improve it. They are only set if the user accepts them.
• Advertising cookies: measure the effectiveness of our campaigns (for example, whether a visit comes from an ad and whether the contact form is then submitted) and show relevant ads on other platforms. They are only set if the user accepts them.

3. Third-party cookies and purposes

This site uses the following third-party services, which may set cookies on the user’s device only if the user has given consent:

Google Analytics 4 (Google Ireland Limited) · analytics

• _ga: distinguishes users. Duration: 2 years.
• _ga_<ID>: keeps the session state. Duration: 2 years.

Google Ads (Google Ireland Limited) · advertising

• _gcl_au: measures ad conversions (for example, submitting the form after clicking an ad). Duration: 90 days.
• _gcl_aw / _gcl_gs: store information about an ad click to attribute the conversion. Duration: 90 days.
• IDE, test_cookie and similar (doubleclick.net domain): show and measure ads and enable remarketing. Duration: up to 13 months.

Meta Pixel (Meta Platforms Ireland Limited) · advertising

• _fbp: identifies the browser to measure campaigns on Facebook and Instagram. Duration: 90 days.
• _fbc: stores the last click on a Meta ad. Duration: 90 days.
• fr (facebook.com domain): shows, measures and improves the relevance of ads. Duration: 90 days.

Names and durations may change if providers update their services. You can find more information in each provider’s policy:GoogleandMeta.

4. Consent

When you first visit the site, a cookie banner lets you accept all cookies, reject all of them or configure them by category. Analytics and advertising cookies are not set until the user accepts them; if they are rejected, the site works normally.

Until consent is given, Google’s tools run in Consent Mode, without setting cookies or reading identifiers on the device.

5. How to change or withdraw consent

You can change your preferences or withdraw your consent at any time from the cookie settings link in the footer. Withdrawing consent is as easy as giving it.

You can also block or delete cookies in your browser settings (Chrome, Safari, Firefox, Edge or others). If you block technical cookies, some parts of the site may not work properly.

6. International transfers

Google and Meta may process data in the United States. Both companies are certified under the EU-US Data Privacy Framework and apply the safeguards provided for in the GDPR. More information in our privacy policy.

7. Links to third-party sites

This site links to external pages (for example, portfolio projects). Those sites may use their own cookies under their respective policies, which users should review when visiting them.

8. Changes to this policy

This policy may be updated if the cookies used or the regulations change. The version in force will always be the one published on this page. If you have any questions, write to info@kloudmark.com.